However, mainstream brands often fall short in catering to the diverse needs of the LGBTQ+ community. These brands typically overlook the needs of trans, non-binary, gender-fluid folks or anyone else outside of the binary. Fortunately, many queer-owned brands are committed to filling this gap, dedicating themselves to providing our community with the gender-affirming products we deserve.
In this article, we shine a spotlight on 15 LGBTQ+ owned brands that are creating a safe space where queer folks can find a range of gender-affirming products. From pants and shirts to binders, lingerie, swimwear, gaffs, tucking underwear, and more, these brands are making strides in inclusivity.
This curated list is handpicked by Famm™ — a queer, woman, and POC-owned platform where you can easily discover brands, products, and services by LGBTQ+ founders. With over 600 brands, products and service providers, Famm™ is on a mission to bring more visibility to queer-owned businesses, inspire the next generation of LGBTQ+ entrepreneurs, and help our community build generational wealth.
STUZO Clothing is a gender-free clothing brand that celebrates people of all shapes and forms. Founded by Stoney Michelli Love, the brand creates a space in the fashion world where everyone is welcome without judgment. Love, people, and life inspire STUZO Clothing, and their clothing is designed to invoke thought and emotion. As head of the design department and Art Director of STUZO clothing, Stoney Michelli Love is deeply involved in the brand’s mission of creating gender-free clothes that celebrate individuality. STUZO Clothing is revolutionizing the fashion industry by promoting inclusivity through their bold, non-conforming designs.
Both& Apparel, founded by Finnegan Shepard, is a trans-owned and operated apparel brand designed for transmasculine, gender non-conforming, and non-binary individuals. Born out of a personal quest for inclusive swimwear post-top surgery, Both& emerged in the summer of 2020, fueled by a desire to address the specific clothing needs of the community. Finnegan started by conducting extensive research, interviewing and surveying thousands within the transmasc community, and collaborating with industry experts to develop a new fit and sizing system that suits AFAB people. Now Both& offers high-quality, small-batch designs, empowering individuals to embrace their authentic selves through thoughtfully crafted, affirming clothing while maintaining an unwavering commitment to gender joy.
MENAGERIÉ, founded by Roman Sipe, is a luxury lingerie brand transforming the intimate apparel industry into a more inclusive space. This innovative brand offers a range of luxurious underwear, nightwear, swimwear, hosiery, accessories, and more, carefully designed for the masculine form. Breaking traditional norms, MENAGERIÉ introduced a revolutionary concept in men’s lingerie, blending familiar styles and fits with fabrics typically associated with women’s intimate wear. With a focus on quality and craftsmanship, MENAGERIÉ is reshaping the conversation surrounding gender-specific intimates while embracing a new era of fashion tailored for men.
4. For Them
Founded in 2021 by Kylo Freeman, For Them is an apparel and wellness brand specializing in binders that make you feel comfortable in your body. For Them aims to pursue wellness that reflects the diversity of our ever-evolving world and is achieving this by breaking the binary and providing products that our community deserves. As a queer, non-binary person, Kylo Freeman saw a gap in the market for products that spoke to their experience, and For Them is their answer to that need. The company believes nothing is more beautiful than humans existing as their most authentic selves and aims to celebrate this evolution.
5. Kirrin Finch
Kirrin Finch, founded by Brooklyn-based couple Laura Moffat and Kelly Sanders Moffat, revolutionizes gender-defying fashion with eco-conscious menswear-inspired clothing. Inspired by iconic tomboys like Georgina Kirrin and Scout Finch, the brand challenges fashion norms, focusing on non-binary, androgynous, and tomboy apparel. Through their collection of high-quality menswear-inspired suits, shirts, sweaters, jackets, and more, Kirrin Finch combines menswear aesthetics with a perfect fit for female and non-binary bodies, eliminating the frustration of ill-fitting garments. Committed to empowering the LGBTQ+ community and promoting self-expression, Kirrin Finch advocates for inclusivity, giving individuals the freedom to be their authentic selves.
6. Dapper Boi
Founded by married couple Vicky and Charisse Pasche, Dapper Boi is an inclusive apparel brand that prioritizes body diversity and personal expression. Launched in 2015, the idea behind Dapper Boi was fueled by Vicky’s frustration with ill-fitting clothes in traditional stores. This led Vicky and Charisse to create a gender-neutral, size-inclusive clothing brand that caters to all body types. Dapper Boi empowers individuals to feel confident and comfortable in their skin while prioritizing body diversity and personal expression. Since launching, the brand has helped thousands of people find inclusive clothing that fits inside and out while believing in the transformative power of clothing in one’s life.
Origami Customs, founded by Rae Hill, is a beacon of inclusivity and empowerment in fashion. Operating from Montreal, this gender-affirming apparel brand specializes in handmade, customized lingerie, swimwear, binders, gaffs, and bodysuits designed for people of all genders. With a dedicated team of queer and trans individuals, Origami Customs offers free custom sizing, ensuring that every piece is crafted with care and fits well. Their mission is to provide affirming clothing options for people of diverse sizes, shapes, ages, abilities, and gender expressions. Beyond fashion, the brand actively collaborates with community organizations worldwide, sending 400 affirming products monthly to those with limited access. Through their unwavering commitment to accessibility, diversity, and activism, Origami Customs is dedicated to a more inclusive world.
Shapeshifters is a size-inclusive, gender-affirming apparel brand founded by Eli and Krista Coughlin-Galbraith in 2014. Specializing in tailored binders and sports bras designed for the queer community, Shapeshifters understands the profound impact that clothing has on self-expression and identity. Their team is dedicated to crafting personalized binders and sports bras that cater to every size, shape, and color, and every piece is handcrafted with pride, ensuring a customized and comfortable fit for every customer. Their commitment to quality and individuality has gained recognition from major news publications such as Buzzfeed and Out in the Open Radio Hour.
9. Peau de Loup
Peau de Loup is a fashion brand founded by Adelle Renaud, a designer and product developer, and Erin McLeod, an Olympic champion and activist. Peau de Loup seeks to provide gender-fluid clothing that is outside of the binary. Frustrated with the lack of options that cater to non-binary individuals, the duo created their fit system in 2012 that favors body shape and size over gender. Starting as a line of button-down shirts, Peau de Loup has expanded into a full range of offerings with inclusive sizing inspired by the quality of menswear but not constrained by patriarchal notions of dressing. All of their products are built from short runs of upcycled fabrics, creating limited-edition styles that are sustainable and unique. Peau de Loup is fueled by the support of its community and is committed to challenging gender norms in fashion and promoting inclusivity for all.
Phlemuns is a Los Angeles-based unisex fashion label making waves in the industry. The brand was founded by designer James Flemons, who has made a name for himself by challenging traditional fashion norms. He also advocates for inclusivity, sustainability, and gender fluidity in his designs. James founded Phlemuns in 2013 and has since released several collections that have gained recognition for innovative designs. James’s unique perspective as a designer, who understands the importance of breaking stereotypes and creating clothing that embraces individuality, has set him apart in the fashion world.
Gender Free World was established in 2015 by a passionate group of individuals who recognized the limitations and gendered nature of the fashion industry. Their mission is to break free from the constraints of traditional gender norms and offer clothing options that cater to a wide range of body shapes and personal styles. What started as a desire for shirts that defied gender stereotypes quickly became a commitment to challenging the retail world’s gendered approach and extended beyond clothing to encompass bags, pins, socks, and more. Gender Free World stands firmly against the notion that gender should dictate one’s fashion choices. They have also created their own body shape templates to ensure a comfortable and flattering fit.
12. Life on Mars
Life on Mars was founded by Mars Wright, a trans artist and activist whose work spans various mediums, including clothing, prints, accessories, and home goods. Mars uses his art to spread joy and create connections with others. Through his mixed media approach, Mars explores the beauty of imperfection and the power of radical honesty, infusing his work with a sense of vulnerability and authenticity. By sharing his life experiences openly, Mars aims to foster community and support, helping others feel less alone in their journeys. Mars incorporates his creativity into wearable art and striking print accessories. His designs feature bold prints and innovative aesthetics, allowing individuals to express their styles and make a statement. Mars also is dedicated to ethical practices and ensures his products are ethically made.
FLAVNT Streetwear is an Austin-based independent clothing brand dedicated to creating inclusive and empowering clothing for the LGBTQ+ community and its allies. Founded to promote self-confidence and self-love, FLAVNT rejects the traditional gender binary in fashion and instead focuses on producing clothes that transcend gender labels. By embracing diversity and featuring models from various backgrounds and orientations, the brand aims to give visibility to an underrepresented community in mainstream fashion. FLAVNT also actively gives back to their community through partnerships, donations and supporting initiatives and organizations that uplift and empower the LGBTQ+ community. By blending their unique designs with dedication to social impact, FLAVNT Streetwear has become a symbol of self-expression and resilience for individuals who refuse to conform to societal expectations.
TomboyX was founded by Fran Dunaway and Naomi Gonzalez in 2013. They set out to create a brand that filled a need that had been overlooked for too long: comfortable and stylish underwear that fits all bodies, regardless of size or gender identity. Over ten years, they began creating sustainable underwear focused on quality, fit, and function. In 2019, Fran and Naomi developed new product lines to serve trans and non-binary folks looking for gender-affirming underwear and safer binder alternatives. Today, Fran and Naomi continue to be the driving force behind the brand. They create new products and engage with their community to ensure their brand stays true to its roots.
HauteButch is an innovative fashion brand specializing in masculine and androgynous clothing. Founded in 2012 by Karen Roberts and Danette Sheppard-Vaughn, HauteButch was born out of the need to provide well-fitting, stylish apparel for butch individuals who often face frustration and limited options in clothing. Karen Roberts, a butch woman herself, understands firsthand the challenges of finding apparel that not only reflects personal style but also embraces diverse body types. The brand has become a go-to destination for those seeking menswear-inspired clothing without compromising fit. As a queer black-owned brand, HauteButch stands as a symbol of empowerment, inclusivity, and self-expression for the butch community and beyond. HauteButch continues to redefine fashion norms, leaving behind the days of restricting clothing and embracing freedom and power for all.
As we wrap up our exploration of these gender-affirming clothing brands to support year-round, we hope you found one that sparks your interest. Each brand is committed to creating a safe space for the LGBTQ+ community, offering comfortable and stylish clothing that breaks gender stereotypes while celebrating individuality, diversity, and the freedom to express your most authentic self.
If you're looking for more LGBTQ+ owned brands, check out Famm™. They are on a mission to increase visibility for queer businesses, offering a platform where you can easily discover over 600 brands, products and services by LGBTQ+ founders.
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